The next big shift in craft brewing might not come from a hop farm; it could come from a dispensary.
As consumer preferences evolve, breweries are finding themselves at a crossroads: keep doing what’s familiar, or start exploring bold new frontiers like cannabis-infused beverages (cannabev). And while THC- and CBD-based drinks still carry a whiff of novelty, they're gaining traction, fast.
In 2025, brewers across the country are looking beyond the IPA and asking: Is this where the market is going?
If so, how do we navigate legal constraints, make it safe, and make it profitable?
Cannabis beverages, or cannabevs, are no longer a fringe idea. In fact, the market is projected to surpass $2 billion globally in the coming years. Young consumers, especially those seeking a lighter buzz without the alcohol or calories, are showing growing interest in THC- and CBD-infused drinks, and they are increasingly finding a place in their lives and social occasions.
What makes this space so compelling is that breweries already have many of the resources to compete: production facilities, branding experience, cold-chain distribution, and direct-to-consumer channels. But it’s not just a matter of throwing THC into your next seltzer. Entering the cannabev market brings its own unique set of challenges.
Getting into cannabis beverages isn’t like launching a seasonal sour. It requires a strong grasp of regulations, ingredient logistics, and batch-level precision. For breweries relying on spreadsheets or scattered systems, the complexity can quickly spiral.
To succeed, you’ll need to:
Without a centralized brewing software to manage this data, it's easy to lose visibility and confidence.
To produce cannabis beverages with accuracy and compliance, you may need to go beyond spreadsheets. With government regulations keeping tabs on cannabev production, you need a software platform that can adapt to your evolving operations. Beer30 was designed specifically for modern craft beverage producers and is ideal for those entering the THC or CBD beverage market.
With Beer30, breweries can:
Whether you’re brewing beer, hop water, seltzers, or THC-infused drinks, Beer30 gives you the operational foundation and best-in-the-industry reporting to move fast without cutting corners.
With all of the regulations and laws surrounding Cannabis beverages, it may be making your head spin just thinking about it. But don’t worry, we’re here to help.
We’re hosting a free webinar to help answer all of these questions and more!
If you’re thinking about getting into the Cannabev space and want to learn more, check out our free educational webinar: Brewing with Bud – Navigating the Next Big Opportunity in Brewing
Aaron MJ Gore and our panel will go over everything brewers need to get started in the cannabis beverage space without flying blind.
Aaron will be joined by panelists:
Together, they’ll walk through what it actually takes to get into cannabevs, from regulatory concerns to ingredient sourcing, equipment needs, and how brewery software like Beer30 supports it all.
Expect a candid, step-by-step look at:
Join us on July 23rd at 3 PM EST.
Visit the5thingredient.com/cannabev to register today!
This isn't just another product line. It’s an opportunity to diversify your revenue, connect with new customers, and get ahead of a trend that’s not going away.
But entering this space without the right tools is risky. Regulations are strict, ingredients are complex, and margins depend on efficiency. Using a brewery software like Beer30, which can handle multiple product types, provide real-time tracking, and offer compliance visibility, will prepare you to kick off production.
Join us on July 23rd for our free webinar and learn what it takes to build a cannabev program that actually works.
To learn more about Beer30, the brewery software that’s changing the game, book a demo today for a quick chat!
